Scott’s 35-year professional career has been devoted exclusively to health care marketing communications. As an industry consultant and a hospital and health system executive, he has led internal and external communications efforts in community hospitals and large national health systems, providing strategic and tactical leadership and support for key initiatives, programs and services.
Among his key responsibilities have been creating compelling and actionable web site and intranet content, newsletters, and annual reports; developing strategies and mechanisms to share marketing communications best practices system-wide; and evaluating and implementing communications cost-savings opportunities. Scott does not lose sight of the health care communicator’s most important job: effectively tell the story. Using focus groups, guided discussions and surveys, Scott has helped board members, physicians, donors and community leaders to identify, gather and tell their stories in a variety of forums.
Scott has served on national communications and advocacy committees for the Catholic Health Association of the United States and VHA, and has organized and managed national health care communications conferences for industry leaders and health systems. He holds an MBA in health care administration and a BA in biology from Temple University.
Moved Them to Re-Believe In Our Mission
“Your understanding of our organization and all its parts made the retreat deeply personal for each attendee and absolutely moved them to re-believe in our mission and see how each of them could help move it forward again.”