SCOTT H. SHARE

SCOTT H. SHARE
PRINCIPAL CONSULTANT
SCOTT H. SHARE

Scott’s 35-year professional career has been devoted exclusively to health care marketing communications. As an industry consultant and a hospital and health system executive, he has led internal and external communications efforts in community hospitals and large national health systems, providing strategic and tactical leadership and support for key initiatives, programs and services.

Among his key responsibilities have been creating compelling and actionable web site and intranet content, newsletters, and annual reports; developing strategies and mechanisms to share marketing communications best practices system-wide; and evaluating and implementing communications cost-savings opportunities. Scott does not lose sight of the health care communicator’s most important job: effectively tell the story. Using focus groups, guided discussions and surveys, Scott has helped board members, physicians, donors and community leaders to identify, gather and tell their stories in a variety of forums.

Scott has served on national communications and advocacy committees for the Catholic Health Association of the United States and VHA, and has organized and managed national health care communications conferences for industry leaders and health systems. He holds an MBA in health care administration and a BA in biology from Temple University.