Health care’s new measure of mission fulfillment is referred to in a lot of ways: community health impact, population health, addressing social determinants of health and more–however, the singular focus is to shift to a proactive posture to elevate health status. As health care organizations seek to foster well-being within the communities they serve and beyond, it is a natural place for philanthropy, community partnership, strategic community grantmaking and stakeholder engagement.
Health care organizations have intellectual capital, infrastructure, scale, business intelligence and access to key populations that position them to advance creative solutions to complex health programs. However, this worthy work requires more than sustainable financial support. To succeed, hospitals must embrace their role as vital community anchor institutions to facilitate broader collaboration to address the continuum of issues that impact health. Organizations must infuse efforts with cultural competence, careful selection of health pilots and sensitivity to the history and pressures that make vulnerable communities sensitive to externally-imposed solutions. Organizations must craft compelling rationales for community investment to build sustainable blended and braided funding strategies. Organizations must also establish evaluation measures and processes to demonstrate “moving the needle” to payers, funders, community advocates, elected officials and—most importantly—patients.
Accordant provides a variety of solutions to support community health impact work, including:
- Strengthening, building and structuring community partnerships with organizations including nonprofits, churches, governments and other natural allies
- Crafting sustainable funding strategies for long-term community health investment
- Identifying and developing priorities that are appealing to philanthropic investors
- Launching or refining effective community grantmaking programs
- Securing insights on how existing community health work is viewed by stakeholders
- Conducting focus groups and interviews with vulnerable populations to gain understanding about their environment, challenges, perceptions, etc.
- Facilitating design sessions to identify and prioritize approaches to community health impact