Mission Storytelling

Donors make decisions to give based upon emotion even more than fact. Therefore, organizations must know how to convey the human impact of their work to create a resonant case for support. Stories provide a powerful and emotional experience of your healing mission in action, and Accordant Philanthropy® can show you how to craft high-impact mission stories based on best practices and research from a variety of fields including psychology and behavioral economics.

Storytelling is an ideal role for organizational advocates. Accordant Philanthropy® trains development professionals, board members, physicians, executives and other advocates in crafting and effectively telling better mission stories to illuminate the health care organization’s case for support, to touch people with a mission experience, to bind them to the organization and to move them to action.

Storytelling Tips Handout

This download includes a variety of tips and resources on more powerful mission storytelling.

SECRETS TO GREAT MISSION STORIES

GET PERSONAL.

ONE PERSON’S INDIVIDUAL STORY CREATES THE STRONGEST EMOTIONAL CONNECTION.

BE RESONANT.

TELL STORIES THAT CONNECT WITH PEOPLE’S VALUES AND BELIEFS

TELL IT WELL.

GREAT STORIES MOVE ON THE POWER OF ACTION, NOT ADJECTIVES.

BE AUTHENTIC.

BE GENUINE AND TRUSTWORTHY IN THE STORIES YOU TELL. FEATURE STORIES OF INDENTIFIABLE, REAL PEOPLE IN YOUR COMMUNITY.

BE RELEVANT.

MAKE STORIES RELEVANT TO DONORS; SHOW THEM WHY THEY SHOULD CARE AND SHOW THEM WHAT’S IN IT FOR THEM AND THEIR COMMUNITY.

BE SPECIFIC.

GIVE PEOPLE A SPECIFIC, CONCRETE, UNDERSTANDABLE WAY TO HELP.

SKIP THE JARGON.

IT’S MORE ACCESSIBLE BUT NO LESS AUTHORITATIVE TO SAY “CANCER” INSTEAD OF “ONCOLOGY.”

DO IT RIGHT.

ENSURE COMPLIANCE WITH HIPAA IN SHARING PATIENT STORIES.

DON’T RESORT TO DRIVEL OR SHOCK FACTOR. 

USE EMOTION WITHOUT BEING SO SAPPY OR UPSETTING THAT DONORS SHUT DOWN.

WALK THE FINE LINE BETWEEN PROBLEM AND DREAM. 

MOST ORGANIZATIONS HAVE A GAP BETWEEN THEIR REALITY AND THEIR DREAM, SO IT DOESN’T TAKE AWAY FORM THE CURRENT CARE TO POINT OUT OPPORTUNITIES FOR A HIGHER STANDARD.

 

 

Simplicity and power about the meaning and purpose of storytelling.

1

Clearly presented the importance of storytelling in a graphic way.

2

An unforgettable experience!

3

Just excellent. REALLY stellar.

4

Such a powerful message.

5

Incredible presentation

6

Incredible: knowledgeable and authentic

7

A great presentation in every way.

8

Presenter was spectacular.

9

The presenter really engaged the audience. Very moving and powerful.

10

Fantastic presentation in terms of content, visuals, relevancy.

11

Amazing! Very detailed, very engaging and kept information flowing. One of the best sessions I’ve ever been to!

12

Very well prepared. Very engaging. I left inspired!

13

Immensely engaging and informative.

14