Why storytelling? Simple. Nothing else works. Storytelling fuels health care philanthropy. It illuminates your organization’s mission, connects donors to the causes they care about and inspires and rallies every member of your team. First, understand this—storytelling and stories are not the same thing. Storytelling is much more than words on a page. Storytelling can help gift officers orally illustrate your cause, CEOs inspire your organization and organizations bring video and digital medial to life.