Your hospital marketing and foundation teams have a shared purpose, however, too often this relationship is not where it should be. Gaps can exist for any number of reasons; Marketing doesn’t understand or believe philanthropy should nuance its brand message. The Foundation operates without a communication plan which puts strain on timelines and expectations. Marketing and the Foundation report to different leaders, prioritize their efforts differently or simply have operated independently forever.
In this age of systemization—brand synergy is a must. Accordant will help you develop a new approach, improve processes and help you leverage your Hospital Marketing team’s abilities, real estate opportunities and vendor partnerships.