Articles

PURPOSE-DRIVEN PHILANTHROPY PURPOSE-DRIVEN PHILANTHROPY
PURPOSE-DRIVEN PHILANTHROPY

This finance feature article appears in the July/August 2014 issue of the American Hospital Association’s Trustee magazine.  The article explores the opportunity healthcare philanthropy presents as a strategic revenue resource and how advancing philanthropy can be a purpose-filled and high-impact role for healthcare trustees.  The piece also addresses how trustees can tailor their involvement in fund development activities to be consistent with their own preferences, natural strengths and intended purpose.  The article was supported by additional resources for magazine subscribers on the www.TrusteeMag.com website.  The article was written by Accordant Philanthropy Principal Betsy Chapin Taylor.

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Date : July / August 2014

HOW HOSPITALS CAN INCREASE CHARITABLE GIVING HOW HOSPITALS CAN INCREASE CHARITABLE GIVING
HOW HOSPITALS CAN INCREASE CHARITABLE GIVING

“How Hospitals Can Increase Charitable Giving” appeared as an article in the online edition of Hospitals & Health Networks in July 2012.  The piece offered a basic overview of levers to improving the performance of philanthropy.  The piece was authored by Accordant Principal Betsy Chapin Taylor.  Hospitals & Health Networks is a publication of the Health Forum division of the American Hospital Association.

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Date : July 2012

 
REDISCOVERING PHILANTHROPY REDISCOVERING PHILANTHROPY
REDISCOVERING PHILANTHROPY

This pull-out workbook article by Mary K. Totten featured an interview with Accordant Philanthropy Principal Betsy Chapin Taylor.  This appeared in the January 2015 issue of Trustee Magazine.

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Date : January 2015

TEXAS HEALTHCARE TRUSTEES TEXAS HEALTHCARE TRUSTEES
TEXAS HEALTHCARE TRUSTEES

“Health Care Philanthropy:  Building a Meaningful Revenue Source for Your Hospital” appeared as the cover article in the Summer 2013 issue of Trustee Bulletin.  The piece explored the role of healthcare governing board members in advancing philanthropy as a strategic revenue source.  This piece was written by Accordant Philanthropy Principal Betsy Chapin Taylor and published by the Texas Healthcare Trustees.  Texas Healthcare Trustees is an affiliate of the Texas Hospital Association and is one of the country’s largest healthcare governance organizations.

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Date : July 2013

ADVANCING THE CEO’S ROLE IN PHILANTHROPY ADVANCING THE CEO’S ROLE IN PHILANTHROPY
ADVANCING THE CEO’S ROLE IN PHILANTHROPY

A progressive healthcare leader understands how to advance philanthropy beyond largely decorative social events. High-impact philanthropy is rooted in long-term relationships and marked by significant charitable investment.  This self-study course from the American College of Healthcare Executives offers you clear, actionable steps to begin or refine your healthcare organization’s path toward more meaningful philanthropy.  You will learn the rationale for healthcare philanthropy as a viable revenue source, how an active CEO can advance healthcare philanthropy, the roles and responsibilities of the chief fund development officer and more.  This class is eligible for ACHE educational credits.

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Date : January 2012

PHILANTHROPY AND STRATEGIC DIRECTION PHILANTHROPY AND STRATEGIC DIRECTION
PHILANTHROPY AND STRATEGIC DIRECTION

This article in Healthcare Executive magazine is the Center for Healthcare Governance “Governance Insights” feature for September / October 2014. The article by Mary K. Totten and John Combes features an interview with Accordant Philanthropy President Betsy Chapin Taylor about driving more effective philanthropy through leadership engagement and strategic alignment with the healthcare organization.

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Date : September 2014

 
PHILANTHROPY AS A CHANGE AGENT PHILANTHROPY AS A CHANGE AGENT
PHILANTHROPY AS A CHANGE AGENT

The article Philanthropy as a Change Agent appeared as the CEO Focus article in the July / August 2015 issue of Healthcare Executive.  The article featured best practice information on CEO involvement in healthcare philanthropy from Accordant President Betsy Taylor along with a case study from Petonic Bay Medical Center’s CEO Andrew Mitchell and CDO Demetrios Kadenas.

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Date : July/August 2015

 
SERVICE EXCELLENCE CULTIVATES GIVING SERVICE EXCELLENCE CULTIVATES GIVING
SERVICE EXCELLENCE CULTIVATES GIVING
Grateful patient programs have become a staple of the healthcare fund development, making it clear that a healthcare development professional’s opportunity to forge stronger community partnerships begins at the bedside.  This article by Betsy Chapin Taylor and colleagues Craig Deao of the Studer Group and Janna Binder of Professional Research Corporation examines a healthcare consumer loyalty study to determine the relationship between specific aspects of a positive hospital experience and charitable giving.  The key takeaway is when consumers said 1) the hospital provides excellent quality care AND 2) the hospital exceeds their expectations AND 3) hospital employees are excellent, the number of donors more than doubles from 20.5% to 48.4%.  

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Date : May 2011

 
USING PHILANTHROPY AS AN AGENT FOR CHANGE USING PHILANTHROPY AS AN AGENT FOR CHANGE
USING PHILANTHROPY AS AN AGENT FOR CHANGE

“Using Philanthropy as an Agent for Change” was the cover feature from the Winter 2014 issue of Chief Executive Officer newsletter explores the opportunity healthcare philanthropy presents as a lever for progress.  CEO is distributed on a quarterly basis to members of the CEO Circle of the American College of Healthcare Executives.  The article includes an overview of the journey of Peconic Bay Medical Center in New York.   This article was co-authored by Accordant Principal Betsy Chapin Taylor along with the CEO and CDO of Peconic Bay Medical Center in New York.

PROJECT DETAILS

Date : February 2014