George F. Maynard, III, FAHP


With more than 40 years in health care philanthropy, George Maynard has led philanthropic efforts for four health systems. He has an extensive background in building a culture of philanthropy that meets institutional strategic goals, maximizes fund development and enhances solid relationships with prospects, donors and community partners. His areas of expertise include short and long term philanthropic strategies; physician giving and leadership in philanthropy; population and community health strategy and funding; CEO, CDO and major gift coaching and restructuring programs for philanthropic success. He has consulted with health organizations across the country and internationally.

Prior to joining Accordant, George served a 14-year tenure as Vice President, Institutional Advancement at a large, academic health system in the southeast, Greenville Health System (now Prisma Health), leading the system’s first integrated campaign encompassing all aspects of the system: physician champions, grateful patients, staff members, current donors and prospects.

George is a Fellow in the Association for Healthcare Philanthropy (FAHP) and in 2007, was presented with the highest individual honor in health care philanthropy, the Harold J. Seymour International Honors Award. This Association for Healthcare Philanthropy (AHP) award recognized George for his distinguished leadership in association affairs and in appreciation for fostering and promoting exemplary standards of excellence for volunteerism and philanthropic support. Beyond his servant leadership in health care philanthropy, George has served as a licensed facilitator with the Covey Leadership Center. He is also a Fellow of the American Hospital Association’s Health Research and serves with Education Trust on Creating Healthier Communities, addressing the design and implementation of projects that improve community health.

George has written extensively about strategic issues and opportunities in the health care philanthropy field. His work has been published by the Association for Healthcare Philanthropy (AHP) and The Governance Institute, as well as in Modern Healthcare and Fund Raising Management. He also authored a portion of the book Not-for-Profit Handbook. George earned a master’s degree in Social Work at the University of Tennessee and a Bachelor of Arts from the University of Mississippi.